Xsolla Blog

Kirill Tokarev

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PLAYERUNKNOWN's Battlegrounds Partners with Xsolla

Posted by Kirill Tokarev on Mar 7, 2017 12:27:23 PM

Xsolla has become the official global distribution partner of PLAYERUNKNOWN’s upcoming Battlegrounds game.

About Battlegrounds

PLAYERUNKNOWN's Battlegrounds is the highly anticipated next step in the popular survival arena genre. Players are randomly spawned across an expansive landscape. Then, poisonous gas from bordering areas gradually seeps into players' paths, prodding them to gravitate towards a central location and clash for survival in one huge battle. Only the strongest will stand in the end!

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Russian VAT in Games: What to Expect?

Posted by Kirill Tokarev on Feb 24, 2016 1:53:22 PM

For the last couple of years, the Russian digital goods market could be defined as something seen straight out of the wild west as legislators paid little to no attention.

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Gamescom 2014: Croteam on developing The Talos Principle

Posted by Kirill Tokarev on Aug 19, 2014 2:48:34 AM

Xsolla met with Damjan Mravunac from Croteam (developers of Serious Sam franchise) and talked about the new game The Talos Principle. Damjan acts as the chief marketing officer of the company and also as an established composer, who contributed music to various games including Ghost: Elisa Cameron, Serious Sam: BFE and Secrets of the Titanic 1912 – 2012. During our short interview at the Gamescom Indie Megabooth, we’ve mostly covered modern ways of game monetization, peculiarities of middleware and ways to build new games from old franchises.

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Opera Mobile Store: Secrets of the Alternative App Market

Posted by Kirill Tokarev on Jun 24, 2014 9:35:50 AM

Xsolla had a nice chat with representatives of Opera Mobile Store — one of the biggest independent app stores in the world. Opera Mobile Store manager Viacheslav Shybaiev and Opera Mediaworks director Sandra Ilyina told us about the advantages of advertising in alternative stores and shared some insights of the successful app-promotion through Opera Mobile Store.

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Game Analytics: HoneyTracks Interview

Posted by Kirill Tokarev on Mar 20, 2014 7:43:41 AM
HoneyTracks CEO and founder Tom Sente.

Xsolla and Capsidea start a series of articles devoted to various analytical platforms available at the market. Xsolla was happy to have a little interview with HoneyTracks CEO and founder Tom Sente.

HoneyTracks Games Analytics is a gaming analytical service. This SaaS product allows you to see all the necessary information about various parts of your game in the browser window. This is a very affordable and scalable product. This powerful service allows the developers to see valuable information about your products and users.

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Online troubles for prepaid and F2P games

Posted by Kirill Tokarev on Feb 3, 2014 3:26:59 AM
The Elder Scrolls Online.

At the beginning of the MMORPG era developers and publishers used monthly fee as the main source of income. Users were paying tor their time in the game and for a number of years this model was hugely successful. Later however F2P allowed gamers to get the product mostly for free and to pay for bonuses, skins and other virtual content. Today online-games face many challenges and not everyone is ready to overcome them. A number of great F2P and prepaid games closed recently. Xsolla tried to figure out what causes MMOG to drift into obscurity and what can be done to stop it.

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Kickstarter became a marketing platform

Posted by Kirill Tokarev on Feb 2, 2014 4:51:51 AM
Kingdom Come: Deliverance.

Xsolla analyzed the games financed through Kickstarter and found out why many well-known developers prefer to find money through crowd funding platforms. It appears that users’ votes are more valuable than money right now.

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Sales of mods are on the rise

Posted by Kirill Tokarev on Feb 2, 2014 4:23:40 AM
The Stanley Parable.

Modding became the hottest topic in the press recently. Many mods are becoming standalone game and make millions of dollars. DayZ — an updated game mod was hugely successful in the Steam Early Access. The alpha of this game sold over a million copies. Xsolla studied this trend and figured out what help great mods become bestselling games.

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UGC-makers make millions of dollars

Posted by Kirill Tokarev on Jan 26, 2014 5:28:19 AM
UGC in TF2

Steam Dev Days was an eye-opening experience for many. Valve published a lot of data on various aspects of its business. The company told the audience about the sales of games, explained the joys of working with Early Access and dwelled upon revenues generated by user-generated content (UGC). We were shocked to learn that on average makers of hats and other objects for Team Fortress 2 and DOTA 2 made $15k each last year. Xsolla found out why UGC was so profitable and popular on Steam.

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