Xsolla Blog

The Power of Advertising and Cornering the Casual Market

Posted by Justin Llewellyn on Dec 19, 2014 2:04:32 PM

When it comes to brand recognition on the casual and mobile markets the new top dogs at the moment would be King and Supercell for Candy Crush Saga and Clash of Clans respectively.

Both titles are incredibly simple in terms of design which has led to other developers trying to compete with them either with clones or similar titles. However, today's post talks about why this is a giant mistake and how these developers and others leveraged advertising to make competing against them on their terms impossible.

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Examining "Cloning" in the Mobile Market

Posted by Justin Llewellyn on Dec 15, 2014 12:04:59 PM

One of the major issues that's affecting the mobile market has been the problem with "clones --" Games that directly copy another more popular title in order to siphon off some of the audience and profit.

In an earlier post we talked about why this is bad for the mobile market and today we're going to examine more about what cloning is and why it's so hard to stop.

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Concerns about the Mobile Market

Posted by Justin Llewellyn on Nov 26, 2014 1:29:50 PM

Recently the developers behind the popular mobile game Monument Valley were faced with a PR nightmare. Following the release of their paid expansion to the game, the title was hit by negative reviews from people calling the developers greedy. 

As of this time we still haven't seen the full fallout and what this means for the title. But this is a showcase of some of the big issues that have developed in the mobile market.

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Promoting Discounts & Smart Prices for Games

Posted by Ernest Chung on Nov 14, 2014 6:17:01 PM

With the rise in popularity of F2P models within the gaming industry, the active use of discounts for sales of digital in-game goods has never been more important for the well-being and success of the developer/game. Sales within the digital gaming sphere allow the developer/publisher to stimulate demand, increase conversions and ultimately generate profit.

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