Google Play Store (Android) and Apple App Store (iOS) are two of the biggest distributional channels of mobile programs. These sites offer global coverage and access to a large database of subscribers, but the business’s struggle is growing. It becomes really hard for developers to reach new consumers. Xsolla explored the most interesting alternative ways to distribute mobile programs. In connection with the competition, the open nature of Android and the explosive growth of the Chinese market alternative app stores start emerging all over the world. They provide several benefits to developers and become an important part of the distribution strategy. What are the key benefits of such platforms?