Xsolla Blog

The Marketing Behind Hardware Bundles

Posted by Justin Llewellyn on Nov 28, 2014 6:54:13 PM

By the time you read this, the craziness of Black Friday will be in full effect as retail, online and digital stores are running their best sales for the year. One of the big pulls of the Black Friday/Cyber Monday sales period is that it's one of the few times where we see sales on hardware like consoles and handhelds.

And one of the most popular sales tactics is the use of bundling hardware and software together. While it may seem like a simple act, there is a lot of thought that goes into these combinations and today's subject.

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