Blizzard has integrated a shop interface into World of Warcraft, allowing the real-money purchase of mounts and pets without leaving the game. At this moment, all items are sold with a 50% discount.
Players are offered to buy 9 pets (Alterac Brew Pup, Blossoming Ancient, Cenarion Hatchling, Cinder Kitten, Lil’KT, Lil’Ragnaros, Lil’XT, Pandaren Monk, Soul of the Aspects) and 6 mounts (Armored Bloodwing, Celestial Steed, Enchanted Fey Dragon, Heart of the Aspects, Swift Windsteed, Winged Guardian).
Pets are priced starting at $10, and mounts are available at $25 and higher. Reasonable, right?