According to recent reports observing the spending behavior of 37 million paying gamers (SuperData Research), the Latin American digital gaming industry is booming at an astounding $4.5 billion with projections of 16% growth year over year.
There has never been a better time to focus on Latin America as everyone is racing to get their foot in the door and grab a piece of the pie that is the digital games market. Latin America is forecasted to grow to $5.3 billion in 2015 (SuperData Research). One contributing factor in this growth is the popularity of MOBA games, such as League of Legends, which currently dominates the online gaming sphere within Brazil. According to research, the average amount spent by any given gamer within Latin America equates to approximately $90.
Gaming in general has seen explosive success recently with the widespread adoption of updated technology such as mobile smartphones and tablet devices globally.
From the 20th to the 21st of May 2014, the Transamerica ExpoCenter was the home of the international commerce event: E-show. This offshoot of the well-known convention took place in São Paulo, joining the ranks of many other cities around the world that host this event every year.
E-show is the largest trade show dedicated to E-commerce, covering everything from Online Marketing, Hosting & Cloud Computing, Social Media to Mobile & Digtal Signage, with events held all around the world in cities like Barcelona, Madrid, Lisbon and Sao Paulo. The event has established itself as the number one reference event to bring together leading providers with major e-commerce clients in the industry in one place.
Brazil is rapidly becoming one of the world's hottest spots for the gaming and mobile industries. This May, from May 10 to 18, 2014, the Centro Cultural São Paulo hosted the first Festival of Independent Games for Latin America. This event, called BIG (Brazilian Independent Games), invited game developers from around the world to present their Indie Games and also to compete in a competition called Demonight. There were prizes, parties, and lots of excitement culminating in a named awards ceremony! Xsolla was there to see it all.
— Asteroid Base (@AsteroidBase) May 20, 2014
The gaming industry is an ever-evolving entity which is gaining traction with every innovative step technology takes to improve gameplay for gamers.
Brazil has come far in its economic growth and development over the past several years. It has surged to take 6th place in a competition of the world's largest economies, only faltering behind the U.S., China, Japan, Germany, and France while beating out notable economies like those of the UK and Russia.
Distribution of PIN-codes, in-game currency, browser and downloadable games — all this is now available to Xsolla partners in the rapidly developing Brazilian market.
Xsolla offers payments in over 3,000 retail stores, local Brazilian banks and local credit cards. Players in Brazil can now buy PIN-codes using Paymentez, the most popular payment aggregator in the region.