The mobile games industry has become something of a behemoth as SuperData forecasted this years mobile worldwide revenues to be at an astounding $21 billion.
Acquisitions happen naturally within any industry, with gaming companies being no exception.
China is projected to hit the $3B mark in the mobile game industry by 2014 and everybody within the industry is preparing to target this region including major publishers such as King (Candy Crush Saga).
The gaming industry is a tumultuous, evolving entity in which the average targeted player-base is constantly shifting. Up until recently, the main focus of most publishers and gaming companies were to cater to the casual gaming masses with games such as Candy Crush Saga and Clash of Clans.
You, the game developer, of all people should know that the gaming industry has always been susceptible to volatility in the market and nothing has changed about this since the past. Therefore, it is not unseemly to notice that popular and viral games such as Candy Crush Saga and FarmVille 2 have seen declines in user expenditures as well as total user base in February. Social game spending in general has declined from $205 million to just $167 million in the month of February and this can be because of many reasons.