Xsolla Blog

Promoting Discounts & Smart Prices for Games

Posted by Ernest Chung on Nov 14, 2014 6:17:01 PM

With the rise in popularity of F2P models within the gaming industry, the active use of discounts for sales of digital in-game goods has never been more important for the well-being and success of the developer/game. Sales within the digital gaming sphere allow the developer/publisher to stimulate demand, increase conversions and ultimately generate profit.

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2014 Mobile Games Forecast - $21 Billion!

Posted by Ernest Chung on Sep 9, 2014 5:39:30 PM

The mobile games industry has become something of a behemoth as SuperData forecasted this years mobile worldwide revenues to be at an astounding $21 billion.

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Acquisition News 2014: 9 of top 10 deals feature Asian Acquirers

Posted by Ernest Chung on May 15, 2014 4:16:55 PM

According to recent research done by the Corum Group in 2014, it was found that out of the top 10 deals in the gaming industry, 9 of those involved Asian acquirers.

Image Credit: Corum Group

This trend held strong as last year there were 8 Asian firms involved out of the top 10 acquisitions within the online gaming industry. This may have been because the casual gamer is on the rise as mobile games become more widespread especially within Asia. In 2013, the value of all deals relating to games rose by 29% up to $5.6 billion total.

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March 2014 Overview: Digital Games Market Revenue

Posted by Ernest Chung on Apr 24, 2014 4:48:47 PM

The gaming industry is a tumultuous, evolving entity in which the average targeted player-base is constantly shifting. Up until recently, the main focus of most publishers and gaming companies were to cater to the casual gaming masses with games such as Candy Crush Saga and Clash of Clans.

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Ups and Downs of Games: Candy Crush Saga and Clash of Clans Story

Posted by Ernest Chung on Mar 14, 2014 6:09:12 PM

You, the game developer, of all people should know that the gaming industry has always been susceptible to volatility in the market and nothing has changed about this since the past. Therefore, it is not unseemly to notice that popular and viral games such as Candy Crush Saga and FarmVille 2 have seen declines in user expenditures as well as total user base in February. Social game spending in general has declined from $205 million to just $167 million in the month of February and this can be because of many reasons.

Candy Crush Saga, one of the most successful and popular games in the mobile gaming app industry.
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