Xsolla Blog

Video Game Market Overview: Console vs. PC vs. Mobile

Posted by Justin Llewellyn on May 16, 2014 7:27:14 PM

Within the last twenty years, video games have been one of the most quickly evolving and expanding areas of the tech industry. And it's true that games have exploded onto the global market in the last few years, with powerful consoles in more homes than ever and smartphones in nearly everyone's pocket. Over the last decade, games have started to split into a few major categories, according to how people could play a game. Today, we will take a closer look at the specifics of each industry through infographics and compare the three market branches.

The categories we can break the gaming sphere into are Console, PC, and Mobile. PC dominates the gaming market with 51%, followed by console at 30% and mobile at 13%, according to this new report. Let's examine and compare each one, see what consoles are popular to who, and analyze the pros and cons of each category.

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How to Achieve Maximum Conversion with Credit Cards

Posted by Justin Llewellyn on Apr 29, 2014 6:07:39 PM

Turning players into paid customers is usually the foundation for many online and mobile games. What's the rate that you can get those players to actually pay and become returning customers? What is the maximum rate that you can do so? A theme of localization runs through some of the most successful player to payer conversion tactics, for a few interesting reasons. Today we will discuss how to maximize conversion rates with local currencies and local banks.

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How to Turn a Profit from Microtransactions

Posted by Justin Llewellyn on Apr 18, 2014 1:57:24 PM

Credit cards and their usage in mobile technology is an ever-evolving topic, which has revolutionized and shaped how users consume content. This is part 4 of a 12-part series discussing credit cards' evolution in regards to their mobile usage and customer base, how people around the globe are utilizing them, and where they are going in the future. 

Microtransactions and how to make these little purchases add up.

We've already discussed the advantages of in-game purchases truly being in-game to increase conversion rates and keep users engaged. Credit cards factor into this when they are linked up to a user's account or third party payment system. With an active credit card on file and an effort to keep users in-game while they make purchases, let's take a look at how you can profit from microtransactions.

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The Importance of Keeping In-Game Purchases Truly In-Game

Posted by Justin Llewellyn on Apr 9, 2014 3:45:21 PM

Credit cards and their usage in mobile and online game technology is an ever-evolving topic, which has revolutionized and shaped how users consume content. Here, we will start a 12-part series discussing credit cards' evolution in regards to their mobile and gaming usage and customer base, how people around the globe are utilizing them, and where they are going in the future. 

This weekly blog post will focus on credit cards and the mobile and gaming industries.
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