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With the rise in popularity of F2P models within the gaming industry, the active use of discounts for sales of digital in-game goods has never been more important for the well-being and success of the developer/game. Sales within the digital gaming sphere allow the developer/publisher to stimulate demand, increase conversions and ultimately generate profit.
Team micropayment™ opened our eyes recently in a detailed interview covering their services, the German gaming/payments market, and why they chose Xsolla as a partner.
Germany has become Europe’s largest revenue generator within the gaming industry. This might stem from the country boasting the #1 payer/player ratio in the world with approximately 70% of their gamers paying for games (NewZoo Research).
While Germany is #1 in the world for payer/player ratio, the country is ranked 4th in terms of total global revenue rankings. Within the country, 80% of 39.8 million gamers play online social/casual games primarily with the remaining 20% playing PC/Mac computer and smartphone games.
“Our generation grew up with couch multiplayer. Crash Team Racing, Mario Kart, Micro Machines and Mashed were some of our favourites,” - says Michael Davies, Lead Gameplay Developer of Space Dust Studios.
Conveying a very relatable message, Michael shows that inspiration can come from many different forms, even sprouting from a nostalgic aspect that was once part of our lives.
The gaming industry is a tumultuous, evolving entity in which the average targeted player-base is constantly shifting. Up until recently, the main focus of most publishers and gaming companies were to cater to the casual gaming masses with games such as Candy Crush Saga and Clash of Clans.