Xsolla Blog

The Evolution of the Video Game Market -- Digital Stores

Posted by Justin Llewellyn on Nov 14, 2014 1:23:04 PM

When it comes to the Video Game market, digital transition has been one of the most far reaching changes in the Game Industry; affecting how games are played, designed, bought and sold for all areas of the industry. 

And while there are still some areas that have to be figured out, the digital market has been a boon to the Game Industry.

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The Pros and Cons of the Bundle Promotion

Posted by Justin Llewellyn on Oct 31, 2014 2:01:35 PM

In light of our recent post series on alternative sales methods developers have access to; there is one other that has grown in popularity -- Being part of a bundle. Sites like the Humble BundleGroupees and others have made a name for themselves while giving developers massive awareness for their titles.

But the reason why they weren't included in the post series is that it’s by far the riskiest option and one that needs to be handled very carefully.

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Alternative Sales Strategies for Digital Stores: Loyalty Programs

Posted by Justin Llewellyn on Oct 22, 2014 12:17:11 PM

Next on our look at alternative sales tactics available in the digital age, we come to the concept of loyalty programs. While this is a tactic that's been used heavily by retailers and supermarkets, its use is still fairly new for the Game Industry but can be viable to get more sales.

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Alternative Sales Strategies for Digital Stores -- Coupons

Posted by Justin Llewellyn on Oct 17, 2014 1:54:44 PM

For this series of posts, we're going to continue our conversation from last time about the types of sales that the Game Industry has access to. 

One of the great things about the digital market is that it’s opening up both developers and storefronts to new strategies to convince consumers to buy their titles and we're going to start this post with a concept that's been around forever: Coupons.

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