Xsolla Blog

How to Help Players Get What They Want?

Posted by Justin Llewellyn on Apr 13, 2016 11:51:25 AM

There is not a single solution that helps developers increase conversions, each game requires its own special approach. Here are some of the ways to optimize and improve the payment system in your project.

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Outlook for US Digital Games Market: Early 2015

Posted by Ernest Chung on Feb 19, 2015 1:00:16 PM

The $1.1 billion total was achieved as customers frantically purchased all they could afford from the massive digital games sales towards the end of 2014. Easy-access gaming platforms such as Steam only aided in the prosperity of the US digital games market as the platform laid out the industry's best games for the lowest costs you could find, all in one convenient location.

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The Pros and Cons of Season Passes

Posted by Justin Llewellyn on Dec 1, 2014 12:14:41 PM

In today's digital market, the use of season passes has become popular to get additional profits from a consumer through a game's shelf life.

But recent news regarding Ubisoft's cancellation of their pass for Assassin's Creed Unity shows some of the concerns over the model and is the subject of today's post.

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The Evolution of the Video Game Market -- Trading

Posted by Justin Llewellyn on Nov 10, 2014 12:32:42 PM

For our next subject on how the video game market has changed over the years, we turn to a common practice seen in any physical goods market -- trading. The trading in of video games is what transformed GameStop into the juggernaut of the retail market despite the wishes of the Game Industry. 

Even though trading games have been a part of the industry for so long, it is similar to the rental market in how it's declining due to the rise of digital.

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Steam's Workshop and the Power of Consumer Creativity

Posted by Justin Llewellyn on Oct 16, 2014 1:23:11 PM

Steam has over the years been a major force in changing how games are being bought and sold. And for today's post we're going to look at what they've done to improve the modding community.

As a developer, mods aren't exactly high on the importance list for your game, but the value they can add to consumers can be huge for improving your game's shelf life.

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Understanding "Games as a Service" for Game Development

Posted by Justin Llewellyn on Oct 10, 2014 12:33:59 PM

A recent trend among AAA developers in the Game Industry has been approaching video games as a service as opposed to being a product. While this may not sound different at first, it marks a major shift in selling and developing your title which can mean a big success or a big failure depending on how you approach it. 

“Games as a service” is a concept that doesn't just apply to multiplayer games anymore and is something that developers of all genres should know about in today's market.

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