Xsolla Blog

The Power of Advertising and Cornering the Casual Market

Posted by Justin Llewellyn on Dec 19, 2014 2:04:32 PM

When it comes to brand recognition on the casual and mobile markets the new top dogs at the moment would be King and Supercell for Candy Crush Saga and Clash of Clans respectively.

Both titles are incredibly simple in terms of design which has led to other developers trying to compete with them either with clones or similar titles. However, today's post talks about why this is a giant mistake and how these developers and others leveraged advertising to make competing against them on their terms impossible.

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Concerns about the Mobile Market

Posted by Justin Llewellyn on Nov 26, 2014 1:29:50 PM

Recently the developers behind the popular mobile game Monument Valley were faced with a PR nightmare. Following the release of their paid expansion to the game, the title was hit by negative reviews from people calling the developers greedy. 

As of this time we still haven't seen the full fallout and what this means for the title. But this is a showcase of some of the big issues that have developed in the mobile market.

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Translating the Bartle Test to the F2P Market

Posted by Justin Llewellyn on Nov 24, 2014 4:16:55 PM

The Bartle Test was a psychological test to determine how people played MMOs and categorized them based on four mindsets -- Killers, Achievers, Socializers and Explorers. Understanding how your audience plays your game is very important when it comes to designing a game for them. 

For today's post we're going to examine these four groups and see how they can fit into the F2P/social market.

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The Evolution of the Video Game Market -- F2P

Posted by Justin Llewellyn on Nov 17, 2014 12:59:12 PM

Finally for this look at the video game market we turn to the F2P market. While it's considered the "youngest" compared to the other topics for this series, the impact F2P design has had cannot be understated. 

The F2P market includes everything from browser based titles, to mobile and social games and the market has caused a lot of developers to rethink how they design and sell games.

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Ups and Downs of Games: Candy Crush Saga and Clash of Clans Story

Posted by Ernest Chung on Mar 14, 2014 6:09:12 PM

You, the game developer, of all people should know that the gaming industry has always been susceptible to volatility in the market and nothing has changed about this since the past. Therefore, it is not unseemly to notice that popular and viral games such as Candy Crush Saga and FarmVille 2 have seen declines in user expenditures as well as total user base in February. Social game spending in general has declined from $205 million to just $167 million in the month of February and this can be because of many reasons.

Candy Crush Saga, one of the most successful and popular games in the mobile gaming app industry.
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