Xsolla Blog

Examining "Cloning" in the Mobile Market

Posted by Justin Llewellyn on Dec 15, 2014 12:04:59 PM

One of the major issues that's affecting the mobile market has been the problem with "clones --" Games that directly copy another more popular title in order to siphon off some of the audience and profit.

In an earlier post we talked about why this is bad for the mobile market and today we're going to examine more about what cloning is and why it's so hard to stop.

Read More

The Role of "Meta" In Competitive Games

Posted by Justin Llewellyn on Dec 8, 2014 2:59:08 PM

Online games can demand a lot from the developer in order to keep them growing and part of this challenge comes from understanding "the meta."

"Meta" refers to how your player base is playing your title and is a vital concept for developers trying to build successful online games and thriving communities.

Read More

Translating the Bartle Test to the F2P Market

Posted by Justin Llewellyn on Nov 24, 2014 4:16:55 PM

The Bartle Test was a psychological test to determine how people played MMOs and categorized them based on four mindsets -- Killers, Achievers, Socializers and Explorers. Understanding how your audience plays your game is very important when it comes to designing a game for them. 

For today's post we're going to examine these four groups and see how they can fit into the F2P/social market.

Read More

Alternative Sales Strategies for Digital Stores: Cross Game Promotions

Posted by Justin Llewellyn on Oct 20, 2014 12:24:52 PM

Continuing from our previous post, the next alternative sales tactic to help sell your game are cross game promotions. 

While they are more complex to pull off compared to coupons, they can be effective at getting both casual and hardcore fans interested in your sale.

Read More

Managing a Crowd-Funded Budget

Posted by Justin Llewellyn on Aug 27, 2014 5:56:45 PM

A common reason for kickstarted projects failing after having a successful campaign has been running out of money. Many first time developers are turning to crowd-funding for their projects without understanding what really goes into making a game. 

Today's post examines the incidentals and considerations that must be factored into your crowd-funding goals and can make a difference between success and failure.

Read More

Making the Move from AAA to Mobile: Tips for Starting Out

Posted by Justin Llewellyn on Aug 22, 2014 7:32:07 PM

The mobile market has become very popular thanks to the rise of casual gamers and the accessibility of smart phones. This in turn has given developers a new market to target besides the AAA. 

But switching to such a different market can be difficult. Recently Gordon Walton gave a presentation on the very subject at Casual Connect and we had a chance to ask him a few questions on the subject.

Read More

Why Analytics Matter in the Game Industry

Posted by Justin Llewellyn on Jul 2, 2014 4:14:39 PM

When most game companies think of examining a video game, they are usually talking about game testing or reviews from game journalists. But one are that is gaining popularity is the use of analytics to give more information to designers on how their game is being responded to by the consumer.

Today's post talks about the importance of game analytics software and what Xsolla's own analytics software can do help you with your title.

Read More

Multiple Methods of Microtransactions in Game Design

Posted by Justin Llewellyn on Jun 30, 2014 4:45:40 PM

The growth of free to play and monetization have altered how games are being designed and have created a debate between the old and new guard when it comes to designing your title. Monetization whether it's in a free to play or retail game comes with specific design considerations and preconceived notions to deal with. 

Understanding the limits of what you can monetize is a big deal as it affects the marketability and perception of your game from casual and core gamers.

Read More

Burst vs. Sustained Game Design

Posted by Justin Llewellyn on Jun 16, 2014 1:40:55 PM

With the rise of mobile and social games came a huge increase in consumers of video games. And with them gave birth to two different types of play styles that have become very important when developing any kind of game.

Being able to understand how your game is played is critical to figuring out the potential consumer base as this is not a case where you can make a game for everyone.

Read More

Breaking The F2P Stigma or Understanding the Core Experience

Posted by Justin Llewellyn on Jun 12, 2014 6:10:36 PM

F2P has become the “next frontier" for a lot of developers looking to cash in with a monetized idea. This is either by porting mobile games to the PC or just releasing a F2P game on the PC market. The problem is that the F2P market has become saturated with games designed for profit first/gameplay second, causing the confidence among educated or hardcore gamers to disappear.

To develop a successful F2P game that doesn't rely on whales, you must understand what has driven these gamers away and what is the core experience of your game.

Read More

Subscribe to Email Updates

Posts by Topic

see all

Recent Posts