Xsolla Blog

Alternative Sales Strategies for Digital Stores: Marketing Events

Posted by Justin Llewellyn on Oct 24, 2014 11:08:35 AM

Wrapping up our look at some of the new sales strategies that developers have is an unusual category. 

Marketing events are unique situations where a store or a developer tries something new to capture the attention and sales of the consumers.  And while there haven't been too many of these, the ones that have happened are interesting enough to discuss.

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The Timing Windows of Game Sales and Releases

Posted by Justin Llewellyn on Sep 5, 2014 1:47:19 PM

With the summer season ending, we are entering one of the major game release periods for the industry. One of the often overlooked areas of the industry is how developers do plan around these periods when deciding to release their titles.


Releasing your game is an important consideration and today's post examines some of the major release and sales periods in the industry for you to look at before deciding to reveal your title.

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