Xsolla Blog

Promoting Discounts & Smart Prices for Games

Posted by Ernest Chung on Nov 14, 2014 6:17:01 PM

With the rise in popularity of F2P models within the gaming industry, the active use of discounts for sales of digital in-game goods has never been more important for the well-being and success of the developer/game. Sales within the digital gaming sphere allow the developer/publisher to stimulate demand, increase conversions and ultimately generate profit.

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The Pros and Cons of the Bundle Promotion

Posted by Justin Llewellyn on Oct 31, 2014 2:01:35 PM

In light of our recent post series on alternative sales methods developers have access to; there is one other that has grown in popularity -- Being part of a bundle. Sites like the Humble BundleGroupees and others have made a name for themselves while giving developers massive awareness for their titles.

But the reason why they weren't included in the post series is that it’s by far the riskiest option and one that needs to be handled very carefully.

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The Degrees of Sales and the Consumer Impact

Posted by Justin Llewellyn on Sep 17, 2014 5:22:52 PM

Recently we talked about the various timing windows for game releases and sales in the Game Industry and today's post is a follow up.

Knowing how much to put your game on sale can be as important as when and there are different degrees of sales that must be taken into account.

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