With the rise in popularity of F2P models within the gaming industry, the active use of discounts for sales of digital in-game goods has never been more important for the well-being and success of the developer/game. Sales within the digital gaming sphere allow the developer/publisher to stimulate demand, increase conversions and ultimately generate profit.
In light of our recent post series on alternative sales methods developers have access to; there is one other that has grown in popularity -- Being part of a bundle. Sites like the Humble Bundle, Groupees and others have made a name for themselves while giving developers massive awareness for their titles.
But the reason why they weren't included in the post series is that it’s by far the riskiest option and one that needs to be handled very carefully.
Recently we talked about the various timing windows for game releases and sales in the Game Industry and today's post is a follow up.
Knowing how much to put your game on sale can be as important as when and there are different degrees of sales that must be taken into account.