Xsolla Blog

The Power of Advertising and Cornering the Casual Market

Posted by Justin Llewellyn on Dec 19, 2014 2:04:32 PM

When it comes to brand recognition on the casual and mobile markets the new top dogs at the moment would be King and Supercell for Candy Crush Saga and Clash of Clans respectively.

Both titles are incredibly simple in terms of design which has led to other developers trying to compete with them either with clones or similar titles. However, today's post talks about why this is a giant mistake and how these developers and others leveraged advertising to make competing against them on their terms impossible.

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2014 Mobile Games Forecast - $21 Billion!

Posted by Ernest Chung on Sep 9, 2014 5:39:30 PM

The mobile games industry has become something of a behemoth as SuperData forecasted this years mobile worldwide revenues to be at an astounding $21 billion.

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Gaming Industry Acquisitions Last Year: $12.5 Billion!

Posted by Ernest Chung on Jul 15, 2014 5:49:11 PM

Acquisitions happen naturally within any industry, with gaming companies being no exception.

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Mobile Game Industry: China's $3B market open for business

Posted by Ernest Chung on May 8, 2014 6:31:06 PM

China is projected to hit the $3B mark in the mobile game industry by 2014 and everybody within the industry is preparing to target this region including major publishers such as King (Candy Crush Saga).

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March 2014 Overview: Digital Games Market Revenue

Posted by Ernest Chung on Apr 24, 2014 4:48:47 PM

The gaming industry is a tumultuous, evolving entity in which the average targeted player-base is constantly shifting. Up until recently, the main focus of most publishers and gaming companies were to cater to the casual gaming masses with games such as Candy Crush Saga and Clash of Clans.

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