AfreecaTV is the most famous P2P technology-based video streaming service in Korea. The site mainly re-transmits TV channels, but also allows users to upload their own videos and shows through their PC and mobile. Since the launch of Afreeca TV in 2006, they have accumulated more than 12 million members and over 3.5 million viewers use Afreeca TV daily. As a self-media platform, this is a system that anyone can use to broadcast simply using their webcam, covering various topics and functions such as broadcasting, viewing, channel listing, live chatting, and discussion boards. Independent broadcasters called Broadcasting Jockeys deliver live broadcasts to viewers, who can add them to their list of favorite channels using an Afreeca Player tool. Some channels have tens of thousands of viewers at any given time. Paid services such as quick views or channel relays allow the Broadcasting Jockeys to gain an additional source of revenue.
Much like the gaming industry today, in order to stay relevant, game developers must adapt to the changing demands of their consumers.
When games were first introduced, the widely accepted norm was to sell it as a physical copy, complete with a full package of instructions, cd-rom, and possibly some extra goodies. This shifted towards digital distribution as more and more people realized convenience was one of the main influencers of purchases. This made way for mobile smartphones providing microtransactions and 1-click spontaneous purchases while providing their game or app for free. Finally, the future of this era has arrived as Xsolla announces the Item Bar.
One of the main reasons the new Merchant Account came into being is to track analytics whether through numbers from sales, transactions by geographic location, or conversions.
Xsolla is launching a new personal account for game developers and you should be excited for it. This B2B-tool is used for effective data analysis and management of key business parameters while aiming towards the goal to increase the effectiveness of teamwork. Head of Software development, Zhvakin Anton tells us about the main advantages of the new version of the personal account.
1) The New Design
Key business parameters are summarized in a visual infographic: current balance, the number of returns and payments successful, the top 5 countries and payment systems.