Xsolla Blog

Alternative Sales Strategies for Digital Stores: Marketing Events

Posted by Justin Llewellyn on Oct 24, 2014 11:08:35 AM

Wrapping up our look at some of the new sales strategies that developers have is an unusual category. 

Marketing events are unique situations where a store or a developer tries something new to capture the attention and sales of the consumers.  And while there haven't been too many of these, the ones that have happened are interesting enough to discuss.

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Understanding "Games as a Service" for Game Development

Posted by Justin Llewellyn on Oct 10, 2014 12:33:59 PM

A recent trend among AAA developers in the Game Industry has been approaching video games as a service as opposed to being a product. While this may not sound different at first, it marks a major shift in selling and developing your title which can mean a big success or a big failure depending on how you approach it. 

“Games as a service” is a concept that doesn't just apply to multiplayer games anymore and is something that developers of all genres should know about in today's market.

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