Xsolla tells a success story of some developers, who managed to change their payment methods dynamically. This helps to engage players more rapidly and form special payment pages for each client. Patented ranking algorithm PayRank helps developers with finding the right payment button for the right player.
Every game at the global markets has to initiate work with alternative distribution platforms. Except huge stores like Steam, App Store, Google Play, GoG.com there are millions of others that help gamers from various regions to buy games and virtual content.