Xsolla Blog

The Internal Balance of Virtual Currency

Posted by Justin Llewellyn on Sep 22, 2015 1:58:44 PM


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Alternative Sales Strategies for Digital Stores: Loyalty Programs

Posted by Justin Llewellyn on Oct 22, 2014 12:17:11 PM

Next on our look at alternative sales tactics available in the digital age, we come to the concept of loyalty programs. While this is a tactic that's been used heavily by retailers and supermarkets, its use is still fairly new for the Game Industry but can be viable to get more sales.

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Alternative Sales Strategies for Digital Stores: Cross Game Promotions

Posted by Justin Llewellyn on Oct 20, 2014 12:24:52 PM

Continuing from our previous post, the next alternative sales tactic to help sell your game are cross game promotions. 

While they are more complex to pull off compared to coupons, they can be effective at getting both casual and hardcore fans interested in your sale.

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