Xsolla Blog

Explaining the Expanding Game Industry Demographics

Posted by Justin Llewellyn on Sep 26, 2014 12:55:58 PM

The last few weeks have been met with controversy regarding women in the Game Industry and Game Journalism in general due to how our key marketing demographics have shifted.

While we won't talk about the controversies, we can explore what has led to the demographics changing so much.

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Understanding Micro Transaction Pricing

Posted by Justin Llewellyn on Jul 18, 2014 8:38:31 PM

Micro transactions have become a major point in both F2P and traditional games. But one area that many designers wonder about is how to price content in these titles. 

While coming up with a standard for F2P content is not possible, we can set up some guidelines that any designer can make use of when determining pricing for their game.

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Multiple Methods of Microtransactions in Game Design

Posted by Justin Llewellyn on Jun 30, 2014 4:45:40 PM

The growth of free to play and monetization have altered how games are being designed and have created a debate between the old and new guard when it comes to designing your title. Monetization whether it's in a free to play or retail game comes with specific design considerations and preconceived notions to deal with. 

Understanding the limits of what you can monetize is a big deal as it affects the marketability and perception of your game from casual and core gamers.

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