Turkey has proven to be a major player in the gaming industry. With a gaming population of 22.5 million, approximately 61% of those gamers regularly purchase online games and in-game goods.
With the recent global financial recession, many of the world’s leading economies fell drastically. While many were struggling to recover a foothold, the Turkish economy expanded by 9.2% in 2010 and by 8.5% in 2011. This solidified Turkey’s place as the fastest growing economy in Europe as well as one of the fastest growing economies in the world.
Most game developers partnering with Xsolla choose to go global. And when we say global, we mean it. We carefully research the gaming market in every region across the world, from the Vatican to the Philippines, and enable local payment methods in each of them. Players tend to have more trust in local payment methods they know, so games that offer their users local payments enjoy an increased flow of transactions.
In January, Xsolla focused on Turkey. This country is considered to be an emerging market with great potential. We've added three payment methods last month to the country. These are PayByMe Visa Card, TTNet, and FastPay. Let’s have a closer look at each of them.