Xsolla Blog

The Marketing Behind Hardware Bundles

Posted by Justin Llewellyn on Nov 28, 2014 6:54:13 PM

By the time you read this, the craziness of Black Friday will be in full effect as retail, online and digital stores are running their best sales for the year. One of the big pulls of the Black Friday/Cyber Monday sales period is that it's one of the few times where we see sales on hardware like consoles and handhelds.

And one of the most popular sales tactics is the use of bundling hardware and software together. While it may seem like a simple act, there is a lot of thought that goes into these combinations and today's subject.

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Cross Platform Considerations for Designers

Posted by Justin Llewellyn on Sep 3, 2014 5:14:29 PM

Cross platform development is becoming more important as the divide between platforms lessens as console and mobile devices are becoming more powerful by the year.


Releasing your game on multiple platforms allows you to build a greater audience and hopefully see more profit from a single game. But there are some important factors that you need to consider when developing cross platform games.

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Looking Back at Gamescom 2013

Posted by Justin Llewellyn on Aug 14, 2014 3:48:04 PM

Gamescom is Europe's biggest game industry convention, with attendance last year reaching over 340,000. Gamescom attracts the likes of Microsoft, Sony, Nintendo and other major studios to Cologne, Germany every year. 


With Gamescom 2014 wraping up tomorrow, we're looking back at some of the big news from last year with our thoughts and impressions coming soon.

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A Glance at Brazil's Gaming Market

Posted by Ernest Chung on Apr 17, 2014 4:14:56 PM

The gaming industry is an ever-evolving entity which is gaining traction with every innovative step technology takes to improve gameplay for gamers.

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Amazon's Acquisition of Double Helix Games

Posted by Ernest Chung on Apr 10, 2014 3:34:12 PM

Technology companies these days rarely only have one function, rather encompassing a multitude of services. This seems to be the case with Amazon because recently, they acquired Double Helix Games for both IP as well as the talent.

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