As an activated elite sleeper agent, The Division places you in the streets of a devastated New York after being hit by a smallpox epidemic causing mass panic as basic services fail one by one.
According to this article on IGN, mobile game users are playing more than ever. Among these are some of the youngest players ever, with an average starting age of picking up gaming just 8 years old. Claims the article:
According to the NPD Group, 53 percent of total mobile users say the time they spend on mobile gaming has increased this year. Teens (ages 12-17) spend seven hours a week playing mobile games, compared to only five a week in 2011.
What does this mean? For starters, that developers have a huge and rapidly growing user base to cater to. With the rise of in-app transactions steadily increasing year after year, developers will probably want to use microtransactions to fuel many of their games. With young users, however, there are a few steps to bear in mind to ensure a safe and still monetizing game. Read on to learn more!
Brazil is rapidly becoming one of the world's hottest spots for the gaming and mobile industries. This May, from May 10 to 18, 2014, the Centro Cultural São Paulo hosted the first Festival of Independent Games for Latin America. This event, called BIG (Brazilian Independent Games), invited game developers from around the world to present their Indie Games and also to compete in a competition called Demonight. There were prizes, parties, and lots of excitement culminating in a named awards ceremony! Xsolla was there to see it all.
— Asteroid Base (@AsteroidBase) May 20, 2014
Within the last twenty years, video games have been one of the most quickly evolving and expanding areas of the tech industry. And it's true that games have exploded onto the global market in the last few years, with powerful consoles in more homes than ever and smartphones in nearly everyone's pocket. Over the last decade, games have started to split into a few major categories, according to how people could play a game. Today, we will take a closer look at the specifics of each industry through infographics and compare the three market branches.
The categories we can break the gaming sphere into are Console, PC, and Mobile. PC dominates the gaming market with 51%, followed by console at 30% and mobile at 13%, according to this new report. Let's examine and compare each one, see what consoles are popular to who, and analyze the pros and cons of each category.
Xsolla offers a streamlined, secure method of accepting payments for online and mobile games. It's no surprise many companies and gaming experts would recommend Xsolla, as we pay close attention to the steps customers take to make a payment, even down to the forms they fill out in the process. Based on our expertise, we can recommend a few tips about credit card forms that we have proven to increase conversion rates.
In addition to the most well-known app stores such as Google Play and the Apple App Store, there are many alternatives that offer different benefits to developers and users alike. In the last few years, a wealth of avenues to get your app or game out into the world have sprung up. Manufacturers of hardware have even gotten in on this technological boom. This week, we are going to focus on manufacturers' app stores, which offer many additional perks that you may not know about. According to research by booze&co in this article, in 2014, 46% of revenue in the global app marketplace will be directly from games, out of an overall estimated $40.6 billion. Looking into untapped markets, therefore, is in a developer's best interest.
Turning players into paid customers is usually the foundation for many online and mobile games. What's the rate that you can get those players to actually pay and become returning customers? What is the maximum rate that you can do so? A theme of localization runs through some of the most successful player to payer conversion tactics, for a few interesting reasons. Today we will discuss how to maximize conversion rates with local currencies and local banks.
Xsolla is proud to announce their partnership with ESTsoft! By joining forces with the leading games payment solution, ESTsoft will now be able to offer payment methods such as e-wallets, prepaid cards, credit cards, bank account linking, and more all across Europe!
Today marks the beginning of a series of articles about alternative mobile game markets. Within these blog posts, we would like to highlight the profitability of web-based games (and some mobile) that use alternative billing systems for world-wide success.
Due to the rampant popularity of the iTunes App Store and Google Play, many believe these are the only places to go when releasing a game. While many find this option the way they'd like to start, it is important to note that there are other routes that can ensure a successful game lifecycle. In this series we will examine regional markets and what other markets could help your game release.
Credit cards and their usage in mobile technology is an ever-evolving topic, which has revolutionized and shaped how users consume content. This is part 4 of a 12-part series discussing credit cards' evolution in regards to their mobile usage and customer base, how people around the globe are utilizing them, and where they are going in the future.
We've already discussed the advantages of in-game purchases truly being in-game to increase conversion rates and keep users engaged. Credit cards factor into this when they are linked up to a user's account or third party payment system. With an active credit card on file and an effort to keep users in-game while they make purchases, let's take a look at how you can profit from microtransactions.